The platform is rolling out a fresh option that allows them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the platform revealed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global launch. This advancement aligns with a surge in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing channels on a competing service only show clips produced artificially. A significant portion of this content is considered “AI slop”, a term for substandard, bulk-generated content that is often nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to science explainers, and we intend to offer the community the ability to adjust the amount of that, according to their own likes,” said a spokesperson.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its service tagged as AI-generated. In total, more than 100 mn videos are submitted to the platform each day, making AI-generated material a limited percentage of its total content library.
User Control Features
Viewers will be capable of decrease or raise the level of AI content they see by accessing the “manage topic” feature in the app and picking AI-made media. Further subjects that currently be adjusted under the tool include politics, style, aesthetics, and choreography.
Platform Guidelines
Its policies require users to tag convincing artificially created content, and it forbids malicious deepfakes of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Additionally, the service will henceforth attach an artificially created label to content created with its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This step is aimed to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2m awareness program for professionals and institutions to develop educational content about ethical AI use. This project will benefit educational bodies specializing in educating coding and technology.
Platform Protection
The platform has supported its safety measures, following debate over intentions to make redundant hundreds of content moderators in the United Kingdom. The company is expected to eliminate 439 jobs in its user protection department in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can shield workers by filtering out the most harmful content ahead of it has to be seen by humans. TikTok announced a significant reduction in disturbing and violent content handled by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”
